Flower care

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There’s nothing better than receiving some beautiful flowers and if you want them to last longer, there are a few things you can do. Here are some tips on how to keep your flowers alive for longer.

 Preparation: Flowers in a Bouquet

 When it comes to caring for your flowers, it's not that hard

Firstly, make sure that the vase you use is immaculately cleaned. Then, trim the stems of your flowers by approximately 2cm diagonally before putting them into water – trimming reopens the drinking vessels of the flower and will mean the flower can suck up water more easily helping them last for longer.  

Remove any leaves from the stem that will be underwater in your vase as these will make the water dirty – your flowers don’t want to drink dirty water!

Add your flower food sachet and keep an eye on the water levels, top up as required so that all the stems are in water at all times

Every few days, remove the flowers from the vase and re-cut the stems. Remove 1-2cm from the bottom of the stem (again on a slight angle) and be sure to clean the vase before refilling it with room temperature water and adding flower food. As some flowers can last longer than others, carefully remove spent blooms, especially if other flowers in your display are still alive. Even if you receive roses and they begin to droop after a couple of days, sometimes you can bring them back to life by re-trimming the stems and setting them in tepid water for a few moments before placing them in a clean vase with fresh room temperature water.


Flowers in Floral Foam

For flowers arranged in floral foam, you should maintain the high level of saturation of the floral foam brick to ensure longevity. The floral foam has a fresh flower food added to it to assist in nurturing the flowers.

Location, location, location

It’s all about location, even when it comes to where you should place your flowers.  We’re looking for somewhere that is not too hot and not too cold for our beautiful flowers.  Make sure to keep your flowers in a cool spot out of direct sunlight, heat and draughts and away from air conditioners, heaters, fans and electrical appliances such as microwaves and TV’s.  It’s also a good idea to keep flowers away from fruit as ripening fruit releases ethylene gas that can harm cut flowers.  So too can cigarette smoke, so put it out!



Lilies are commonly delivered in bud form to protect the flowers in transit as their petals are very easily bruised. By being delivered in this fresh bud form, it will also allow the bouquet or arrangement a much longer life span with the recipient being able to watch as the flowers bloom over the days after the delivery. If it is a requirement for the buds to be in bloom, the process of opening the blooms can be sped up by placing the lilies in a warmer room environment.

Lily pollen can stain clothing and furniture, so carefully remove the anthers (the orange pollen-coated tips at the end of the stamens) as each of the heads bloom, ensuring to handle the flower heads delicately so as not to bruise the petals. It is very important to note that lilies can be toxic to cats.



Roses may be delivered with the outer petals, known as ‘guard’ or ‘protective’ petals still attached. These outer petals can appear to be dark tipped or bruised, have charred edges or a wilted appearance. The petals are kept on by the farmers and florists to protect the inner rose in transportation. On arrival, remove the outer petals carefully as this will allow the inner rose to bloom.

We wire all our roses to help them last longer :)



Tulips can continue to grow even after being cut with the stems sometimes extending as much as an extra 3-4cm. The tulip heads will also lean towards any dominant source of light which may cause a ‘drooping’ of the flower head. Due to this, carefully arranged bouquets can disassemble themselves into something quite different. The flowers head will also open wide in bright light, sometimes exaggerating the drooping effect, although they usually close again at night if the room temperature is moderate to cool.



flower care

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